Strategic Plan [PLACEHOLDER: 2026–2029]
Our strategic plan sets the direction for SHC's first years as a national alliance. It was approved by the board in [PLACEHOLDER: month year] after consultation with members, provincial associations and government partners.
Download the strategic plan (PDF) [PLACEHOLDER: link]
Priority 1 — Build a membership that reflects the sector
Grow to [PLACEHOLDER: target] member organisations by [PLACEHOLDER: year], with representation from every province and territory and from non-profit, co-operative, private, Indigenous-led and public providers. Establish industry partner membership so suppliers, lenders and consultants are part of the conversation.
Priority 2 — Become the national source of seniors housing data
Publish an annual State of Seniors Housing in Canada survey, a common terminology for the sector, and benchmarking that lets members compare operating performance, compensation and development costs.
Priority 3 — Be the recognised voice of seniors housing with governments
Secure standing invitations to federal budget and National Housing Strategy consultations, build relationships with every provincial housing and seniors ministry, and equip members to advocate locally.
Priority 4 — Grow the people who run seniors housing
Establish the CSHP designation as the sector's recognised credential, launch a national conference and regional roundtables, and create a career centre that draws new talent into the sector.
How we measure progress
Each priority has annual targets reported in the Annual Report and reviewed by the board every quarter. [PLACEHOLDER: list 3–5 key performance indicators.]
